In 2025, the global automotive industry has entered a critical phase of systemic reconstruction. The transition toward electrification has shifted decisively from an industry vision to market reality: the penetration rate of new energy vehicles has surpassed key inflection points globally, with major markets fully entering a new cycle of large-scale adoption. “Software-defined vehicles” have become a widely recognized industry consensus. The boundaries of the automotive sector are rapidly expanding, with vehicles transcending their traditional definition as mobility tools and evolving into intelligent platforms integrating “energy nodes, data terminals, and living spaces.”

To accurately assess the evolution of brand value during this period of profound transformation, our research has retained core evaluation dimensions—including market performance, brand equity, innovation capability, ESG performance, and brand communication—while significantly increasing the weighting of “ecosystem-building capability” and “sustainable competitiveness”in the assessment framework, aiming to provide industry peers with a high-value and impartial reference for evaluation.