celebrating 50 years of acknowledging creative excellence in film & video productions
Veteran U.S. filmmaker shares the trends
Tribe Pictures, the production company Vern Oakley founded in 1986, has won more than 150 awards. His new book, “Leadership in Focus: Bringing Out Your Best on Camera,” will be published by Greenleaf in April.
By Vern Oakley
CEO, Tribe Pictures
With 2016 finally in the rearview mirror, it seems like a good time to reflect on the trends we see happening in the world of video and how they may be addressed in 2017 and beyond.
1) Welcome to the video tsunami. Video is by far the way more and more people want to receive messages and information. We're at the crest of the wave, and the surf is up. By 2020, 84 percent of all Internet traffic will be video. That's an astounding number.
2) Video continues to move in-house. Many of the Global 1,000 corporations have in-house video departments. We worked with more internal video departments in 2016 than in any other year. The middle market is looking to outsource the whole video thing and avoid staff and space allocations.
3) There's a lot of bad video out there. The barrier to entry is so low in terms of money for the equipment, and business is so thirsty for video, which means that there is a profusion of mediocre video and much of it is ignored. Don’t believe me? Spend 10 minutes on YouTube, pick a category, and look at few videos and check out the number of views.
4) Smart businesses demand ROI and ROI demands context. To understand and create effective video content is a skill unto itself. What distinguishes the merely acceptable from the truly great in our field is an advanced level of strategic and creative thinking, a firm grip on the business challenges, and the societal context your audience is experiencing.
5) Virtual Reality is a contender. We've barely scratched the surface of VR's massive potential for corporate and institutional applications. While VR is currently in the "trough of uncertainty" stage of its development, there's no doubt that more immersive and interactive video experiences are here to stay. We [Tribe] did some exciting work with BASF with 360-degree video in 2016 and will continue to do a lot more of it in the coming years.
6) Culture beats strategy. Cultural differentiators are the most surefire (some might say only) way to stand out in a crowded global business environment. It starts at the top – no secret there. Most of Tribe’s work over the last year can all be categorized under the umbrella of "culture.” We found we have helped our clients most when solving a specific communication challenge around building and improving a company's culture.
7) Video is more global than ever. Video is the only truly common world language. Global companies, with global viewpoints balanced with U.S.-based operations; that sums up much of Tribe's 2016 corporate client list: Allergan, Pfizer, BASF, UBS, Verizon, KPMG, Colgate-Palmolive, BD, American Express, Stanley Black & Decker, Hubbel, Hess, Vera Wang and Lonza.
8) 30 Years of Pattern Recognition. Tribe celebrated 30 years in business in 2016, and while we're not patting ourselves on the back too much (we did pause for a celebratory Tribe lunch!), we feel we are at the top of our game, but must keep climbing higher. Having 30 years of experience allows us to notice patterns and execute projects in a more cohesive, cogent manner and more efficiently. (And we also have some very dynamic young people on staff to keep us honest and up-to-date.)
9) Business has two speeds: faster and faster. So much of our work in 2016 was completed under tight time constraints. This is result of the speed of business and the reality of the lives of our clients. In order to serve them properly, we need to understand their pressure and work with it. To survive and thrive we have to be a nimble business and so we've learned how to assemble pop-up teams at a moment's notice, and how to do great creative work under duress.
10) Publishing a book reveals who you are - really. This is a more personal one. I wrote a book called Leadership in Focus: Bringing Out Your Best on Camera, which will be published by Greenleaf in April of 2017. Figuring out just what I wanted to say and then the best way to share that message with the world has been an unparalleled experience and a lesson in self-discovery.
GMA News anchor Kara David discusses
'value of stories' at FilmFest awards presentation
French solar film
wins IQ One World
“Wattway – Solar Road,” which highlights a French experiment using solar panels on a roadway to generate electricity, has won the One World award in the 2016 festival. The award is given annually by the International Quorum of Motion Picture Producers (IQ) to a film that best promotes understanding of world issues and cooperation. IQ members select the winner. The group has 96 members across 47 countries.
“Wattway,” produced by Arizona Films, Brussels, explains a test project in which France expects to lay 621 miles of solar roadway in the next five years, enough, if successful, to furnish electricity to 5 million people. The project is a collaboration between the National Institute of Solar Energy and Colas, considered a world leader in road infrastructure with operations in more than 45 countries.
The film’s producer was Didier Clerens with Patrick Vandebroeck as director and Phoenix Post as editor. Cinematographer was Oliver Imfeld, and Ronald Vanhuffel was responsible for sound.
Grand Prix Winner Combines Entertainment and Education
Magdalena Warzala-Wojtasiak (course author) and Wojciech Wojtasiak (scriptwriter, course author)
“Olive Green,” an online project that combines an interactive movie, a computer game and an English learning application, proved to be the perfect marriage of entertainment and education --“edutainment” -- in the 2015 US International Film & Video Festival, Los Angeles. The movie, produced for SuperMemo World, Poznan, Poland, by Ekstasy Ltd. of Harrow, U.K., won Best of Festival (Grand Prix) – Entertainment. It also received a Gold Camera Award in Entertainment: Entertainment Programs: Action / Adventure. A presentation event took place in September 2015 in Poznan at SuperMemo World where the idea of creating an interactive action English course movie originated.
SuperMemo World has been providing innovative solutions for foreign language learning for more than 20 years. As Lee Gluckman underlined during the ceremony: “What you have created in the framework of your business to improve education and language studies I think has really been way out of the curve.” Also in attendance at the presentation were Suki Singh, director of “Olive Green”; Wojciech Wojtasiak, scriptwriter, and Magdalena Warżała-Wojtasiak, co-author of the English course that is based on the film.
The movie works with an online English course that can take students from beginner to advanced English, based on a syllabus developed according to the Common European Framework of Reference for Languages (CEFR). The CEFR guideline is used to describe achievements of learners of foreign languages across Europe and other countries such as Colombia and the Philippines. Aimed at self-learners aged 16 to 35, the movie uses games, quizzes and plot twists that support the SuperMemo learning method of memorization. Instruction and subtitles are available in 10 languages.
The movie’s plot has Olive Green, a smart art thief, at its center. Olive is commissioned by a mysterious British businessman to steal a precious painting from a country manor. The mission is nothing like what she expected. She ends up messing up with high-profile criminals, being betrayed, chased and brutalized. And – what she never anticipated – she finds … love.
The film’s dialogues introduce the English language and expose viewers to different accents. Also, users can play the film characters’ roles in interactive dialogues and read about their adventures in new contexts beyond the film.
Minister of Tourism Leon Bignell (from left), Gluckman, James Rickard, kwp! Creative Director
In mid-January, Lee Gluckman traveled to Adelaide, Australia, to present awards related to the 2014 Best of Festival-Corporate winner, “Barossa. Be Consumer,” done by kwp! In addition to two events related to the award, he got a tour of the Barossa wine country of South Australia and sampled it products, even bought a bottle at the Henschke winery.
During the Press Club event, the Best of Festival award was given to the Leon Bignell, South Australia Minister for Tourism, and James Rickard, Creative Director, kwp! Advertising. Seated at the head table with Gluckman were Phil Liggett and Paul Sherwen, NBC sports journalists and commentators, who were in town for an international bike tour event.
The advertising film “Barossa. Be Consumed” reflects the luxurious accommodations, award-winning wines and applauded cuisine of Australia’s wine capital about an hour from Adelaide. The work was done for the South Australia Tourism Commission and produced by Moth Projects. It was directed by Jeffrey Darling and edited by Adam Wills.
GMA News TV (Philippines) Wins One World Award
Young boy dives for salvage oil to sell
Gluckman with Clyde Rolando Mercado, GMA Assistant Vice President; Felipe L. Gozon, Chairman and CEO, and Gilberto R. Duavit Jr., President and COO
“The Brigade” documentary, which won the One World Award in the US International Film & Video Festival, for GMA News TV, revealed that an estimated 5.5 million Filipino children are considered child laborers. The GMA film was designed to “encourage government and non-government organizations from here and abroad to institutionalize projects to help end child labor,” according to the entrant statement.
The segment submitted for the competition tells the story of “12-year old Bisaya, who goes out to sea every morning with two of his friends, 11-year old Christian and 13-year old Ruben, to salvage crude oil dumped by ships.” When the boys find patches of oil, they dive in and collect the oil with a sponge. They get paid about a dollar a pail of oil. Lee Joseph Marquez Castel was Program Manager for “Black Gold,” and Harvey Bayona was Executive Producer. Directors were Bryan Kristoffer Brazil and Lorna Bayani. Jessica Soho hosts the news magazine show. "The Brigade” also won a Gold Camera award and was one of eight awards for GMA entities, including GMA Network and GMA Channel 7.
GMA received a nomination for Best of Festival-Documentary for “Eternal: Real-life Love.” It received Gold Camera awards for “Eternal: Real-life Love Stories” and “Brigada: White Gold.” Silver Screen Awards went to “Reel Time: Dungkoy,” “Reel Time: Off the Grid”; “State of the Nation with Jessica Soho (Super Typhoon Yolanda Coverage)”; “Front Row “Orphaned,” and “Reporter’s Notebook (Scars of Tragedy.” GMA also won a Certificate for Creative Excellence in Entertainment. For “Picture! Picture!”
Meet GMA Staff
Criselda St. Domingo and
Executive Producer and
IQ attendees with Micaela Papa in Iceland -
Photo by Malcom Carter, chronsphotography.com
One World Award Has Worldwide Judging Panel
Each year, the International Quorum of Motion Picture Producers sponsors and selects a One World Award winner from among the entries in US International Film & Video Festival. The award recognizes work with themes that broaden understanding of other cultures and issues.
The 2014 IQ judging panel was chaired by Donna Hampton, CEO/Executive Producer at CAPITOL Productions Pty Ltd., Sydney, Australia, and president-elect of IQ. Other panel members were Rudolf Isler, Zurich; Branko Kos, Zagreb, Croatia; Pamela Drewe, Madrid; Ricardo Barria, Panama; Roberto Sanchez, San Jose, Costa Rica; Giacomo Arrigoni, Milan, and Corinne Burns Bruno, Montefiascone, Italy; Joe Solis, Mexico City; Klaus Schiang-Franck, Copenhagen, Denmark; Mark Erder, Hong Kong, China; Ricardo Amunategui, Santiago, Chile; Ralf Lobel, Stockholm; Charles Drouin, Paris; Gautam Pandey, New Delhi, and Salim Amin, Nairobi.
IQ judges from the U.S. were Jean Sharony, Weston, Fla.; Jim Bigham, Miami; Steve Minor, Kingston Spring, Tenn.; Vern Oakley, Chatham, N.J.; Thom Gonyeau, Atlanta, and Bestor Cram, Boston.