A part of IBM’s “Energy Efficiency” advertising campaign, a series of 3 short videos created to convey IBM green solutions, has received the One World Award, which is sponsored and selected by the International Quorum of Motion Picture Producers (IQ), Zurich, Switzerland.
Wizz Design, Clichy, France, submitted the entry, “IBM Multitask—Popsicle—Heart.” The campaign was developed by Ogilvy Paris and combined a strong and universal concept of environmental awareness, a painter named Coby Kennedy and the talented director, Jean-Francois Julian. Artist Kennedy uses a direct “Carbon on Canvas” approach. He takes away the dirt from different places such as walls and cars to prepare the ink he then uses to draw on the canvas. The process of turning pollution (urban dirt) into art was filmed live. The films show in a metaphorical way that things of positive value can be produced while reducing pollution.
The judging team from IQ gave the production high praise: “Beautiful production values with both the visuals and with sound production, an excellent piece of communication and execution, terrific concept.”
Mobius Awards
For Advertising
The U.S. International Film & Video Festivals invites you to participate in a sister competition, the Mobius Awards for advertising, a competition for Television, Cinema/In-flight, Radio, Print, Outdoor, Brochure/Book, Direct, Package Design and Redesign, Point of Purchase, New Media, Mixed Media and Student Work. The Mobius Awards were founded in 1971. Entry deadline is Oct. 1. Sign up for notifications. www.mobiusawards.com